About the Brand

About the Brand

Inspired by the power of femininity, Tress is a Saudi fashion house that embodies timeless elegance and authentic refinement. Guided by the creative vision of founder and artistic director Ghada Alshabannat, the brand presents distinctive fashion pieces that go beyond conventional design. Each collection is a personal reflection of Ghada’s perspective and the shared journey of women—artistic statements that celebrate inner beauty and feminine strength.

Founded in 2021, Tress is the result of deep-rooted values and exceptional talent. While Ghada leads the creative direction, every piece is crafted with a commitment to empowering women and expressing their individuality. These are not just garments—they are wearable stories woven with intention and grace.

The Designer's Philosophy

White is at the heart of the designer’s aesthetic—a color that symbolizes purity, balance, and renewal. It serves as a clean canvas where every cut and detail can shine without distraction.

• White reflects simplicity and sophistication, allowing for a focus on silhouette and form.
• It represents harmony and often acts as a base for elegant contrasts in design.

Its light-reflecting nature creates a sense of space, openness, and modern clarity.

• Used in abayas and gowns, white evokes luxury and understated glamour.
• It speaks of new beginnings—ideal for transformative moments and special occasions.
• Despite its simplicity, white demands precision. Designing with it requires expert fabric choices and detail work to avoid visual flatness.
• It also conveys transparency and authenticity, echoing the core values of the designer’s philosophy.

In essence, white is not just a color in Tress—it’s a language. A language of elegance, strength, and elevated simplicity.